Ask Linda

Linda Hong created with one goal in mind: providing a trusted resource for every skin care need.

With over 25 years of aesthetic practice, Linda knows exactly which professional brand product and anti-aging procedure to recommend for every skin type - for both women and men. She is a board certified cosmetologist and esthetician, makeup artist, SofTap permanent makeup technician, educator and owner of the Institute of American Aesthetics in Los Angeles, California.

Please fill out the form to "Ask Linda", for advice about your skincare needs.


About Us was created with one goal in mind: providing a trusted resource for ALL of your skin care needs. Each professional skincare product line on is carefully researched and evaluated for effectiveness by Linda Hong, Clinical Cosmetologist creator of Linda's 25+ years of experience in the beauty industry in hair, skin and makeup means that you reap the benefits of her extensive expertise with every single purchase you make. And that's not all. offers:

1. HUGE SELECTION: Have a specific skin problem? Our trusted brands with proven results will address every skin concern and more: anti-aging, oily/acne, sun damage, mature dry... » Read More

Client Reviews

  • I’ve enjoyed facials coast-to-coast, but Linda Hong delivers the most heavenly, therapeutic facial I have ever received. She has healing hands that are gentle and yet strong when they need to be (ah that neck massage!). The quiet atmosphere and soft restful music are ideal and I love her products. My skin felt like silk afterwards. I’ve decided that a Linda Hong Facial is not an extravagance, but a necessity.Thanks, Linda! Diane Billings, Phoenix, AZ
  • My time with Linda in the 4 day intensive course was one of the best training experiences I've had. She's kind and warm, and has an incredible wealth of knowledge in Permanent Makeup and Softap. She's a great instructor who is able to take the concepts and demonstrate and explain them in a way that makes sense for new artists. Having her undivided attention in a one-on-one environment while working on live models has given... Tara A, Simi Valley, Ca
  • Attention potential shoppers who may not know Linda first hand.... please read this! I found Linda's website as the result of a google search for one of the product lines she carries. I'm always a bit skeptical about shopping online, particularly on sites I'm not familiar with, but what a mistake it would have been had I not given Hello Beautiful Face a chance. Not only does Linda carry top of the line products... Michelle Gregorec, Phoenix, AZ


What Is A Serum – and Do I Need One?

In recent years, the Serum has come on the market and many of you say you are playing catch-up in learning of its value. Before you ask, “What’s in it for me?” Ask yourself... » Read More


Don’t make the mistake of putting more attention on the latest hairstyle and hot makeup tips than you do on basic skin care. We all want a glowing complexion! With the emphasis on cleansers and moisturizers... » Read More